Internet Marketing Strategies

Finding Your Path Through the Internet Marketing Jungle

Trying to decide how to strategically market your product or service (or yourself) on the internet can be overwhelming. There are a myriad of marketing possibilities to choose from, and more great strategies are being offered almost daily. How can an internet marketer decide on the best strategic marketing plan that works for their business?

There seems to be as many answers for which strategies to use in what situation than there are internet marketing strategies themselves! There are definitely too many strategies for any one marketer to utilize them all. If you have a very large team with access to multiple internet marketing specialists, your marketing strategies can incorporate most available methods. However, most of us do not have access to that kind of resource.

How Do You Choose Your Internet Marketing Strategies?

There are too many internet marketing options to discuss them all in a short article, but there are three general principles that can make a huge difference to your marketing efforts. Following these principles will not just improve the success of your current internet marketing plan, but can help you figure out where to start focusing your efforts in the first place.

Three Principles for Making Appropriate Strategic Marketing Choices

1) Be Capable in your Strategic Marketing

Not all marketers are created equal. We all have a variety of strengths and weaknesses. Unfortunately we tend to focus more on how to fix our weaknesses rather than how to harness our strengths. It is true we should all strive to improve ourselves, but sometimes the time and effort placed on learning the internet marketing strategies we are struggling with would be better placed finding and perfecting strategies that we already have an aptitude for.

When a strategy works well for the majority of marketers it does not necessarily mean it will work well for you. If a particular strategy does not come easily to you, it will take more time and will likely not generate the top quality you need to stand out against your competitors. If you are not adept at something, use a different strategy that you can implement effectively with the unique capabilities you do have, or make the investment to outsource if you have the means to do so.

This does not mean we should not learn new strategies! If you are not constantly learning, you will also not succeed. Make sure you are not perpetually spending more time learning something that is difficult for you than you are taking to actually market your product or service. Some great internet marketing strategies are better left for others who have a better aptitude for them. Their expertise will allow them to do it better than you anyway.

2) Care About your Strategic Marketing

Let’s face it; everything we do in marketing is not fun. It is work, and most definitions of work do not include the word ‘fun’. However…take a second and think about sitting in front of your computer to work on your latest marketing project. If you would rather be sitting in the dentist’s chair getting a couple of teeth pulled, you are spending your time with the wrong strategies. Work can actually be enjoyable. At the very least, you should be able to find a few good strategies that beat getting teeth pulled. There are many strategic marketing choices on the internet. Pick the ones you enjoy and care about.

“But my current marketing strategies are supposed to be the best for my product!” “My upline says this strategy has been working for everyone on the team!” If you hate what you are doing, it will show in your work, just as your passion will shine through when you are doing something you love. It will be difficult to put in extra hours when necessary, you will be more apt to give up prematurely, and you will be unable to do exceptional stand-out work if you hate every minute of it.

Start by learning the marketing strategies you are most interested in, see which ones you like, and master those first. Eventually learn them all so you can find which methodologies you most enjoy and are best at. These will be the marketing strategies that perform the best for you and are more sustainable in the long run.

3) Be Consistent with your Strategic Marketing

For many marketers, the strategy seems to be: ‘Chase the latest and greatest marketing options as soon as they appear.’ They work on something, get mediocre results, then three weeks later when a great new idea comes along, abandon their current efforts and ‘try’ something else. This is not a recipe for sustainable success.

Sometimes the latest hot new marketing trend can work wonders and inject a lot of cash into your business. New ideas should be taken advantage of when appropriate. However, if it’s new it is unproven and may fail. Has it been tested in your niche market? Will it still be working a week from now? If you change your marketing plan more often than you change your socks, you will never get really good at anything. You will be spending as much time learning new things as you do actually marketing your product or service.

Consistency is the key. If your strategic marketing plan is based on solid and proven strategies and you do not give up and start something new every couple weeks, you will become an expert in those strategies. They will get easier, less time consuming, and start running like clockwork to bring you a consistent stream of clients. It is easier and less risky to learn and test new methods when you have a proven and profitable system already in place to fall back on.

Internet Marketing Strategy

Learn Internet marketing strategy and understand it before you even think about it as an option to earn money! Why? It is because Internet marketing is a Goliath that needs to be approached as David did. Learn Internet marketing strategy so that you will know how best to approach it and what to do. Learn Internet marketing strategy as it is crucial to your success. What makes up the strategy and what do you need to implement it?

Overall Strategic Marketing Plan

Design and develop a plan that caters for both your short and long term strategies. What are short-term marketing strategies? These are the ones that give you the “quick hits.” They give you the much needed initial boost by bringing in the required surge in traffic. Bear in mind that though what you do in the short term contributes to your overall plan, do not be solely dependent on them. You need to move on to other ways of driving traffic to your sites.

What are some short-term marketing strategies? They include paid advertising and article writing.

Long-term marketing strategies on the other hand, are those that deliver a steady stream of targeted traffic over the longer term. These are strategies that work for you and produce results long after you have taken your foot off the gas pedal.

Long-term marketing strategies include free bonuses and opt-in lists.

When you learn Internet marketing strategy, ensure that what you learn enables you to design, develop and implement a well balanced marketing strategy. It should include both short-term and long-term strategies which will be able to drive a steady stream of targeted traffic to your sites.

To succeed, you must learn Internet marketing strategy and be able to make your strategy work. How can you do this? First of all, it is not just about having a great website or having a super product. You need to list your website with the Search Engines and help them “find” your website. This is where the real work lies. It has to be done daily and with a passion. You must be able to promote your website using a number of promotional methods.

As you learn Internet marketing strategy, you need to appreciate that a very significant amount of website traffic originates from the major Search Engines. Most Internet users go to a Search Engine, type in a keyword phrase and look through the top 10 – 20 results. Chances are they’ll find what they’re looking for in the first 10 results on the first page. Your objective must be to get top listing, grab the attention of your target audience and motivate them to click through to your sites.

It is important to note that after you learn IM strategy, you need to have all the resources, tools and guidance to implement it. For example, “how do you create a website or landing page?” What do you use to build one quickly and easily? How do you write articles? What are the elements in an article that will earn it a top listing in Search Engines? What is pay-per-click?

Where can you learn Internet marketing strategy and at the same time get all the resources and tools needed to implement the strategy successfully? Is there one place where you can get these? Or do you have to get it in bits and pieces? Learn IM strategy the smart way. Find out where you can learn Internet marketing strategy and get everything you will need to succeed at an all-in-one site.

To give you an idea of what are some of the tools and techniques that would be available to you, please allow me to briefly note the main ones. For starters, there is a complete tutorial on article writing. What are the key points that you must bear in mind, what is keyword density, where and how should you position your keywords, what are the leading directories that you should submit your articles to, the rules that you must follow and so on. Please note that EzineArticles is the recommended directory for article submission.

Just as comprehensive are the tutorials on Email Marketing, Pay-Per-Click(PPC), Research, Search Engine Optimization(SEO), Website Hosting as well as Website Design & Development. In terms of tools, they include Keyword Research, Drop & Drag Quick Website Builder, Linking & Cloaking and Article tool. Additionally, you will get Turnkey Feeder Sites, Website Templates and Marketing Blueprint.

Please note that the above is just a sample of what you will get. It is not possible to list them all simply because new tools and marketing techniques are being added constantly and consistently. Internet marketing is dynamic and to implement a strategy you will need all the tools and techniques to help you succeed.